Where is the SUBSTANCE?

Hype No Substance

There’s a common phrase used in stock and futures investing; Buy the rumor, sell the fact. Political campaign strategies use the same tactic to snare the peoples votes. Politicians are Polished-Statisticians. They know their audience and they know how little that audience actually knows.

Campaigns are fueled by the hype and rarely inject substance. Hype gets headlines. Hype gets touted on social media and main stream media outlets. Hype makes news and gets people heated up. Hype never tells the whole story and if hype leads it is most likely a false distraction and often a total non-factual, and misleading lie.

Politicians and campaign surrogates know that they can toss out misleading information, half-truths and full on lies and the voters will take the bait every time. In the book, The Confessions of Congressman X, published by Mill City Press, there is a full chapter titled “Voters Are Incredibly Ignorant”. I’ll add gullible.

Politicians can literally say anything and you have a 50/50 chance at best that the modern main stream media will do the due diligence to report the truth. That is if they’ve even caught something suspect in the first place. What is most likely to happen is that a campaign will make some statement about an opponent that is designed to be a distraction or other divisive tactic. The media will rarely parse the statements to determine if it’s newsworthy or contextually relevant and they seldom seem to actually catch hypocrisy or define the root substance. What they will do is spend a full week of time repeating the nonsense and building up the false narratives without ever getting to an actual point that is valuable.

In today’s Presidential campaigns, we’ve witnessed the lefts tactics that are focused solely on their opponent’s style and negative public personality traits. The public lacks the ability to discern truth and can’t think past the soundbite. Many share the superficial negative opinion of the opponent. The public fully buys into the narrative and any negative story or soundbite reinforces their bias. This is known as confirmation bias or “the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories”; even if that evidence isn’t true. If what someone says agrees with what I already think, then it must be true and factual. This, of course, is shamefully ignorant, dangerously risky in sound decision making and very common. Knowing all of this, the campaign seeks to say just the right things to trigger a non-rational, emotional response reinforcing the negative narratives planted.

What Should Happen

Think first about the motivation of the one telling you what to think. Do they have a track record of honesty and good decision making? This is the first level of dissecting truth. Ask yourself; What’s in it for them? Being skeptical of everything and taking time to think is the first sign of sound reasoning. Here are a few more things to consider when bombarded with rhetoric and media punditry:

Is the information sound (not crazy), based on credible sources and can be validated? Do your own research. If you do not have the time or resources to verify what’s been said you may take it under consideration but not base a decision on this alone. Wait for further evidence of truth.

Is the information relevant? Does it really matter when considered in the proper context of the desired end result? When you think about the act of governing as President of the United States and the complex decision making which includes broad counsel with advisors, experts and intelligence gathering, is what is being presented to you in a campaign truly important?

Is there a counter truth or explanation that is equally factual and credible? If what has been said is true or if it’s not verified, is there at least another explanation that should be fully weighed in making a decision? If the information is sound, verifiable, contextual and relevant then begin to think through all of the circumstances and assemble the correct narrative that will help make sound decisions.

Consider what happens next. What is the possible outcome of this information? Few actually take the time to consider step two and beyond. Especially when free stuff is being promoted – Who pays for it?

  • Free Stuff = Higher Taxes
  • Higher Taxes = Less Consumption and Production of goods and services
  • Less Consumption/Production = Declining Economy and fewer business starts
  • Declining Economy = Lost Jobs, Business Closure and on and on

If the information is true, then what would happen next? If this isn’t true, then why is it being presented as something I should believe? What is the motivation and can that motivation be trusted? Can the person be trusted?

Freedom of the Press

The Constitution of the United States includes a First Amendment that protects freedom of the press. This was designed to be a check and balance on government and individuals in office. The press was supposed to be free to report truth and present facts to the citizens of the union in order for them to understand and make judgement upon how well their elected officials were serving the public good. Honest, truthful and factual information, monitored and reported by the press and media sources is critical for sound decision making at the ballot box and for holding elected public servants accountable.

Today this design is no longer functioning as intended. Our media is politicized and can’t be trusted to serve the roll our founders wished. The entire system is politicized and we’ve recently witnessed the destruction of justice in government with development at the Department of Justice and the FBI. We can easily suspect other branches of government are equally infected by rampant corruption and aligned with political party agendas that are outside of the best interests of the collective citizens.

Responsibility and Duty to Vote

Your vote still matters! Your decision making ability has been compromised. It is now up to you to make the investment to begin looking at political campaigns with both eyes open and your full brain functioning. Elections have consequences and it is these consequences that must be considered each time you hear a politician; a campaign surrogate or media pundit tell you what to think.

VOTE – Vote Smart


~ by Jeff Williams on October 1, 2016.

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